A local roofing company in Phoenix, Arizona came to us frustrated: they’d spent months buying shared leads from Angi and HomeAdvisor that went nowhere.
Every day they were chasing down unresponsive homeowners, wasting budget, and watching their crews sit under-booked.
They didn’t need more “leads.”
They needed real, qualified homeowners who were ready to get a quote, and a system that could deliver them consistently.
So they went searching for an honest marketing partner.
Our Approach
We launched a Meta ads funneling strategy designed specifically for roofers.
Instead of sending clicks straight to a generic form, we funneled homeowners through a pre-qualification flow that filtered by:
- Budget
- Project type
- Timeline
- Readiness to start
Once qualified, our in-house sales team confirmed every homeowner over the phone, verifying details before scheduling quotes directly on the contractor’s calendar.
This meant our client didn’t waste time chasing weak leads or competing against 10 other roofers. Every appointment was exclusive, verified, and ready to buy.
Granted, this was a high budget campaign and not a contractor's typical budget.
The Results
In just 8 weeks, we generated 44 booked quotes and helped them close 9 new roofing projects, producing over $200,000 in new revenue.
Instead of relying on shared leads and luck, they now have a predictable pipeline of booked appointments, powered entirely by our SMG Meta Ads funnel.
This is the SMG Difference:
Real campaigns. Real quotes. Real revenue.
Built with data, refined through strategy, and guaranteed to perform.
Here's a quick screenshot of our client's quoting team Google calendar the first month we began working with them:

A bathroom remodeling company in South Carolina came to us because their schedule was drying up. They had tried running their own ads, boosting posts, and even buying leads, but nothing seemed to stick. The few leads they did get weren’t serious, and most just wanted to “get a quote to compare.”
We took over their marketing with a fresh perspective. Our team built a Meta ads funnel that targeted homeowners actively looking for premium bathroom remodels. Instead of sending people straight to a form, we used a short, qualifying funnel to identify homeowners with a real budget and a clear intent to start their project soon.
Once qualified, our system automatically followed up and booked them straight onto the remodeler’s calendar. Every homeowner had already been verified for budget, project scope, and timeline before the quote was scheduled.
The Results
Within the first week, we generated 28 high-quality leads, all for projects valued at over $10,000. Out of those, 7 turned into booked quotes.
For the client, that meant an instant jump from idle weeks to a packed schedule. No chasing cold leads, no wasted ad spend, just consistent opportunities from ready-to-start homeowners.
The SMG difference: predictable quotes, premium projects, and results that speak for themselves.
Here's a quick screenshot of our client's quoting team Google calendar the first month we began working with them:

Our Portland client was a growing remodeling business that was stuck in the feast-or-famine cycle. One month they were slammed with work, and the next they were waiting on referrals to come through. They had tried Google Ads and even hired an SEO company, but results were inconsistent and unpredictable.
We came in with a plan to give them something stable. Using our Meta ads funnel strategy, we built a campaign that targeted homeowners actively interested in kitchen and bath remodels. Every lead went through a short qualifying process that confirmed their project budget, size, and readiness before anything hit the client’s inbox.
Once verified, our sales team followed up and booked the appointments directly on their calendar. This gave the remodeler more time to focus on what they do best: meeting with homeowners and closing deals.
The Results
Over the span of two weeks, we delivered 32 exclusive leads and turned 10 of them into booked quotes. That consistency allowed them to finally plan their crews ahead of time and focus on scaling instead of worrying about where the next job would come from.
The SMG difference: reliable systems, quality leads, and appointments that actually turn into projects.
Here's a quick screenshot of our client's quoting team Google calendar the first 2 weeks we began working with them:

A kitchen renovation company in Los Angeles reached out to us after trying multiple agencies that promised results but never delivered. They had spent thousands on “lead generation” campaigns that only sent over generic names and numbers. They were tired of doing all the follow-up themselves and getting nowhere.
We sat down with their team and built a system focused on what they actually wanted: booked quotes from qualified homeowners. Using our Meta ads funneling strategy, we targeted homeowners specifically searching for kitchen remodels within their service area. The funnel asked key questions about project size, budget, and timeline so we could filter out anyone who wasn’t ready to move forward.
Our in-house team then reached out to every lead, confirmed their project details, and scheduled the quote directly on the client’s calendar. The result was a simple, stress-free process where every lead was pre-screened and verified before our client ever picked up the phone.
The Results
In the first four days, we generated 9 exclusive leads and booked 3 of them for quotes. Those early results built immediate trust and set the foundation for a long-term partnership. Within the first month, the client was seeing a steady stream of consistent, high-quality appointments that turned into real jobs.
The SMG difference: no chasing, no cold calls, just booked quotes from serious homeowners who are ready to renovate.
Here's a quick screenshot of our ads dashboard with their very first round of leads.


